Trunk shows
An extended selection of designs, in a retail store near you.
Generations of fine jewelry craftsmanship
A family legacy, reimagined
Third-generation jewelers Arun and Adam Bassalali founded LALI Jewels in 2015, bringing a fresh perspective to their family's craft.
Our story
A legacy of passion, craftsmanship and innovation
LALI Jewels is more than just a brand: it is a testament to the vision, dedication and artistry of two brothers, Arun and Adam Bassalali. As third-generation jewelers, they grew up immersed in the world of fine jewelry, learning the craft, the business and the values that would shape their future.
With a deep-rooted passion for exquisite design and craftsmanship, Arun and Adam launched LALI Jewels in 2015, combining their expertise with a fresh perspective on an evolving industry. What began as a small venture has flourished into a distinguished name in fine jewelry.
Growing legacy
Innovation, quality and service
From the start, the brothers prioritized three things: innovation, quality and service. Today LALI collections span precious, semi-precious and diamond jewelry, from timeless elegance to contemporary glamour, and are showcased at industry events including the JCK Las Vegas show.
Thank you for supporting our vision. We look forward to continuing this legacy together.
The LALI family
More about LALI
The Plumb Club
LALI is a member of the Plumb Club, a coalition of leading jewelry suppliers.
Responsible business practices
Our commitments on sourcing, human rights and the environment.